About us

Welcome to Not Too Bold, a clothing brand designed for the bold and brave. It's time to create a new feeling.

After looking at alternatives

Our journey began in 2018

Welcome to Not Too Bold, a clothing brand designed for the bold and brave. We are a team of passionate individuals who believe in empowering people to express themselves through fashion and style.

A perfect fit for your every day life

Designed to be versatile

Our mission is to provide high-quality clothing that not only looks great but also helps you feel confident and inspired to take on the world. We believe that fashion is a powerful tool for self-expression, and we want to help you unleash your inner boldness through our unique designs and styles.

Simplicity in design and form

We’re just getting started

At Not Too Bold, we offer a wide range of clothing options, including t-shirts, sweatshirts, hoodies, and more. Our designs are inspired by the latest trends and reflect our commitment to empowering people to live their best lives. Whether you’re looking for a statement piece or a comfortable everyday outfit, we have something for everyone.

We are committed to using high-quality materials and sustainable production methods to ensure that our clothing is both stylish and environmentally friendly. We believe that fashion should not come at the expense of the planet, and we strive to minimize our impact on the environment while delivering the best possible products to our customers.

Thank you for visiting Not Too Bold. We hope that you find the perfect outfit to help you express your boldness and take on the world. Remember, you’re not too bold to make a statement with your fashion choices!

Our incredible team are here for you

Nicole Williams

Company Director

"Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends."

Bjorn Gunnarson

Head of Design

"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you."

Charlotte Banks

Research & Development

"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher

Customer Support

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."

I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!

Sean Walsh

London, UK

Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!

Astrid Sorensen

Oslo, Norway